This storyMap provides a comparative representation of norms regulating online content, the type of content deemed illegal, and the bodies competent for implementing the regulatory framework in each BRICS country. The regulatory choices of the BRICS members will naturally exert influence on the countries’ regional neighbors, but these frameworks should also be carefully analyzed by non-BRICS nations struggling with similar issues. While the BRICS have long been transplanting Western policy elements in their national frameworks, some of the BRICS countries are amongst the most “experienced” regarding content regulation. Their experiences offer valuable insights into what could, should or should not be reproduced by others.